LED Display Widely Used in Night Travel Economy

In the context of cultural and tourism integration, the social and technical conditions for the innovative development of cultural tourism have become increasingly mature, and the "night travel economy" has entered a stage of high-quality development. At the same time, at this stage, the supply of catering services, shopping and retail in my country's nighttime consumption is relatively high, while high-quality projects such as theatrical performances, museum exhibitions, and classic tours have insufficient supply or single development. People urgently need a higher level of nighttime consumption satisfy.

At present, Beijing, Shanghai, Guangzhou, Tianjin, Chongqing, Nanjing and other cities have successively introduced relevant measures to promote night economic development, and this momentum has gradually radiated from first- and second-tier cities to third- and fourth-tier cities. The night travel economy is developing rapidly, and as one of the visual presentation windows for the upgrading of the cultural travel industry, the LED display is also stepping up to seize the opportunity of the night travel economy.

Cultural tourism + display, deep integration leveraging the night economy

It must be clear that the project system, facility system and service system are indispensable for the development of the night tour economy. Among them, visual display is the most indispensable and important element in the night travel economy. With the advancement of LED display technology and the continuous advancement of urbanization, consumers' demand for LED display products has been upgraded from "pure viewing" to "experience".

Through the splendid large screen and lighting project, to create a night view of beautiful landscapes and characteristic buildings highlighting the regional culture, which can not only increase the comprehensive income of tourism, but also optimize the structure of culture and tourism industry, so the night tourism economy has also become an LED display A new blue ocean in the industry.

So, how can LED screen companies better seize the "night travel economy" market? At the same time, in the face of the emerging market of 100 billion yuan, how should we use our strengths and avoid weaknesses to create new value for China's night tourism economy?

Integration and application of science technology, cultural tourism and traditional culture

In the current emerging night tour vision, there are mainly three types of technology and culture:

The first is virtual vision technology. In creating night tour projects, the combination of virtual vision technology and cultural tourism can have unlimited imagination space, especially the combination of transparent screens, special-shaped screens and virtual vision technology, which is more diversified.

The second is the combination of human-computer interaction. At present, the most popular is interaction. Interaction can drive the user's sense of experience. Interaction technology is also one of the technologies most used to support the user experience of Jingyuan. Take Winbond Ying as an example, LED displays equipped with interactive technology are more popular in the construction of cultural tourism scenes.

The third is artificial intelligence, which must be integrated with all industries. The LED display, which can intelligently analyze audience preferences and carry out targeted content dissemination, can extend the stay time of tourists and stimulate the economic consumption of night travel.

Product innovation seizes cultural and creative themes

The core problem content of current night tour products, the content that visitors experience must be innovative and productive, and cannot lead to a vicious circle of homogeneity. Therefore, for night tour products to be popular, the first prerequisite is to ensure that culture is the core and operation is the means. This also puts forward higher technical and artistic requirements for the innovation of LED displays.

To create explosive LED display products for night travel scenes, you must achieve these three points: first, cultural creativity is the core, second, high-tech as the highlight, and finally combined with the scene to create a new experience.

Of course, in addition to product innovation, LED screen companies also need to make full use of existing financial strength and technical means to tap new customer needs, create new application models, accelerate channel expansion, and expand the horizontal market space of existing products and technology systems. , To form its own differentiated night tour economic development road.