Huabangying P3 outdoor full-color LED display unveiled in Nanning Mixc

PROJECT DESCRIPTION

Speaking of LED electronic displays, everyone is familiar with them. Whether it is in shopping malls or traffic hubs where people are concentrated, its brilliant visual colors bring people rich visual enjoyment. As a carrier of publicity, LED display has the advantages of large playback capacity and clear screen dynamics, which can more effectively deliver advertising information to the audience.

Recently, Nanning Vientiane City introduced Winbond Ying Optoelectronics HBY-YN3 (P3 outdoor full-color LED display) with a total of 2,964 modules and an installation area of 106 square meters. It is hoped that with the help of the intelligent terminal display system, a multi-functional display platform will be created to "abandon" the restriction of one-way information dissemination, effectively mobilize consumers' enthusiasm for participation, achieve better communication effects, and achieve a better brand interactive experience.

According to data, Nanning Mixc is the first super-large international urban complex project of China Resources Land dedicated to building Guangxi, with a total investment of more than 10 billion Hong Kong dollars and a total construction area of 1.2 million square meters. , Super five-star hotels, high-end residences and many other urban complexes in one.

GAIN INSIGHTS INTO DETAILS AND PROVIDE ONE-STOP SOLUTIONS

In the early stage of the project, Nanning Vientiane City put forward hard requirements for the display screen: firstly, to ensure the reliability of the product, with high-definition display effect; secondly, to meet the daily display needs, such as external brand culture, information release, etc., to achieve outstanding The publicity effect of "brand value". Based on these needs, Winbond's technical team combined with the actual use needs of this project to provide a professional one-stop solution.

When designing the scheme, combining the video processor with the LED display is the best match. The video processor is a professional-level control system and video processing equipment, which can realize flexible screen control and high-quality image display. It can be used in different scenarios. The display content can be integrated with video, voice, image, etc. through the LED display. These forms of information dissemination are integrated to provide consumers with the ultimate high-definition visual experience.

EMPOWERING SCENES, EXCITING AT YOUR FINGERTIPS

In the traditional propaganda mode, most supermarkets rely on such modes as pulling banners, erecting billboards, and manually distributing leaflets. Although these methods are simple and straightforward, they will not only make consumers lose their interest in watching them over time. There is also a big drawback, which is the need to spend a lot of money to print the leaflet. The problem that comes with it is the loss of resources. In addition, the banners and billboards cannot be reused, which not only fails to meet the expected publicity. The effect is very limited, and it also requires a lot of manpower and energy.

After the smart terminal system is implemented, in the daily publicity and display of Nanning Vientiane City, the LED display screen can display the information that consumers are more concerned about in the form of video and graphics in the form of text, pictures, and videos. "Highlights" that arouse consumer interest are interspersed, such as shopping guide tips, supply and demand information, promotional discounts, new product launches, etc.... When the big display, dynamic, sound and picture integration, these eye-catching display effects are passed on to consumption In front of the viewer, in addition to bringing a super shocking visual experience, it can also enable consumers to more naturally accept advertising information.

Unlike static posters, LED display screens can change content at will, without having to reprint each time the content is changed. It is convenient, fast, and environmentally friendly, and the replacement method is also very simple, whether it is plugging in a USB storage device or using Mobile devices such as mobile phones and tablet computers are very convenient, and even remote control can be realized. The convenience is self-evident.

In addition, the LED display screen can collect and analyze the flow of people around the business district by loading relevant information collection and interactive equipment, providing a basis for the scene marketing of Nanning Vientiane City, and can accurately interact with people through the large LED screen, which will truly Customers in need are sorted out to achieve a better drainage effect.

Of course, the scenarios where HBY-YN3 empowers Nanning Vientiane City are far more than these! For example, on New Year's Day, Nanning Vientiane City can use LED displays to display various colorful activities on the screen, so that people who come and go can feel the festive atmosphere of the festival. Or, through the display screen, let consumers enjoy the wonderful moments of the New Year's countdown. Imagine that when the New Year’s fireworks rise, when everyone says "Happy New Year" in unison, it will not only present a warm and joyous atmosphere on the scene, but also extend the time of consumers’ stay in Nanning Vientiane City, which will stimulate the supermarkets. Increase in sales.

When the smart terminal system is completed and activated, HBY-YN3 not only supports 24-hour non-stop playback, but also guides potential customers at any time period, so that Nanning Mixc can achieve the best advertising effect with the least investment cost. The 10W hour service life provides a stronger guarantee for the stability of the display.

In addition, HBY-YN3 also has the advantages of energy saving and environmental protection, adapting to various harsh outdoor environments, and has the characteristics of anti-corrosion, waterproof, moisture-proof, lightning-proof, and shock-proof. The 1920Hz refresh rate makes the display screen seamless and without delay, and there will be no flickering or dazzling feeling when watching the screen; the 3mm pixel pitch can still present a high-definition display effect even when viewed from a distance.

In fact, in an era when consumer information is generally redundant, it is extremely important for any supermarket to capture the attention of consumers. Nanning Vientiane City captures the "first-sight effect" brought by the LED display, which not only expands the choices of consumers for more demand, but also further improves the overall brand image of Nanning Vientiane City.