Chengdu Merchants Shekou LED Film Screen

PROJECT DESCRIPTION

Looking at the world, many cities continue to rise, and new business districts with steel structures and glass curtain walls are also emerging. At the same time, consumers' expectations of the business circle are constantly increasing. In order to maintain competitiveness, all major business districts are exploring: What makes today's world-class business district? Retail stores, restaurants or the latest smart facilities? The answer is far more than that simple. The business district must have unique characteristics to allow consumers to have an unforgettable shopping experience, starting from winning a good first impression, and running through the entire "shopping journey" from consumption to service.

Recently, Chengdu Merchants Shekou introduced Huabangying’s display technology LED film screen with an installation area of 180 square meters to create a glass curtain wall building with commercial value, adding another bright city card to Chengdu.

As the flagship urban comprehensive development enterprise of China Merchants Group, China Merchants Shekou closely follows the group's strategy and is deeply involved in Chengdu. It is located in the CBD core area of Chengdu Financial City, directly opposite the Chengdu Municipal Government. Located on the central axis of Tianfu Avenue, west of the Jinjiang Ecological Belt, it has one river and two parks; enjoys four vertical and four horizontal three-dimensional transportation networks, close to the P+R city hub, adjacent to the city terminal of Tianfu International Airport, and enjoys the entire southern area of the international city Supporting, committed to becoming a carrier of a better life.

ONE-STOP SOLUTION TO FULLY EMPOWER CUSTOMERS

How to turn the glass curtain wall of Chengdu Merchants Shekou into an "architectural media" and give full play to its commercial value. Huabangying‘s engineering team went to site surveys and on-site surveys many times, and repeatedly and accurately calculated the position, angle, height and various positioning points of the display screen. The display structure, structural stress analysis and other factors related to stability and safety have been analyzed one by one. The technical problems that need to be solved are: one is to avoid destroying the appearance and structure of the glass curtain wall; the other is to keep the glass curtain wall open. Transparency; the third is to maximize the expressiveness of the architectural media.

Combining these factors, Huabangying's technical team provided a professional one-stop solution for Chengdu Merchants Shekou. When designing the plan, the P20 film screen was used, and the LED display control system was used to form a large-screen display system with standardized configuration, which fully met the needs of different application scenarios of Chengdu Merchants Shekou.

FACE VALUE + STRENGTH, LEADING THE "ARCHITECTURAL MEDIA"

Traditional outdoor large LED screens, due to their bulky weight and the need for a large amount of steel structure for installation, lead to problems such as high cost, long construction period, potential safety hazards, and difficulty in passing regulatory approvals. They are not only unable to compare with glass curtain walls. A good match, when it is in a "rest" state, it seems to be a "scar" of the city, which is incompatible with the surrounding environment, greatly affecting the beauty of the city and destroying the city's landscape.

Compared with other screens, the film film integrates all the advantages of traditional outdoor high-definition LED displays, and eliminates the aesthetic problems of the city to the greatest extent. Because it is mainly installed behind the glass curtain wall, it does not damage the original building structure in the slightest. It is a fusion of creativity and technology. It perfectly interprets the characteristics of the film screen such as "transparent, bright, and thin". The vertical viewing angle reaches 140°. With a wide range and no color cast, it can attract the attention of passing traffic and people no matter it is day or night.

In addition, due to the simple and light structure of the film, the indoor installation and outdoor display can not only avoid relevant approvals, but also attach to the glass curtain wall, which is very concealed, which is very consistent with the requirement of "seeing light but not light" in landscape lighting. , Which can effectively transmit information, but also has a certain aesthetics.

As we all know, the business district is a large gathering place, most of which are young, fashionable, and individual consumers. Therefore, relatively speaking, they will be more favored by fashion or cutting-edge brands. After the completion of the intelligent terminal system, in the daily publicity and display of Chengdu Merchants Shekou, the film screen can display the products that consumers are more concerned about in the form of video and graphics in the form of text, pictures, and videos. Such as fashion luxury goods, high-end cosmetics, cutting-edge Internet technology companies, smart electronic products, etc.

Imagine that when the glass curtain wall is combined with the film screen, the display screen is full of suspension, dynamic, and people’s eyes. It not only facilitates the interaction between consumers and the brand, but also enhances the consumer’s shopping experience and enhances consumption. The readers’ attention to Chengdu Merchants Shekou has formed a strong brand explosive power.

"ABLE TO BEND AND STRETCH" HIGHLIGHTS THE COMMERCIAL VALUE

In terms of technical means, the LED film screen adopts a specific LED light-emitting chip and control IC, and the components are fixed on a PC with high optical transparency. Through a unique production process, the display module is integrated into a height as small as 4 mm. The transparent and luminous display "plastic sheet" has a permeability of 70% to 90%, which can be bent arbitrarily and is intelligently controlled. Its core technology (Drive-IN LED light-emitting lamp bead technology) comes from 100% independent research and development of Huabangying, with integrated lamp driver and fine structure. The breakpoint transmission function has the dual protection of the main backup signal, one lamp bead failure, the backup signal starts automatically, does not affect the display effect, and the performance is stable and reliable.

From the perspective of product function, the film is not limited by size, and can be cut to the required length according to the glass size of the film required by Chengdu Merchants Shekou. In the installation, lightly stick the film screen, and then connect the signal and power to directly control the playback content. The 24-hour promotion of outdoor advertising effects is even more than 30% more energy-saving than ordinary LED display screens, which really brings convenience to Chengdu Merchants Shekou to save costs and realize real commercialization.

Today, the project has been lighted up and delivered. People strolling in Chengdu Merchants Shekou will find that the two-sided switchable LED film screen alternately displays the words, pictures, and videos of different products. The switch is soft and does not flicker. Here comes a good visual enjoyment.

Chengdu Merchants Shekou, with the mission of "carrier of a better life", coincides with Huabangying's mission of "Let Wisdom Reveal and Create a Better Life". It is also the most beautiful commitment to architecture and living space, and it is also a commitment to Huabangying. The trust and recognition of the quality and value of Ying's products.